Prepared by

John Hutchinson

Date

01/16/2026

Web Development Proposal

Prepared for

Client Logo

Version 1.0

Summary

This proposal outlines the scope, timeline, and costs associated with the web development project for [Client Name]. Our goal is to deliver a high-quality website that meets your business objectives and enhances your online presence.

Company Info

  • Swiftkick Web
  • Est. 2011
  • Headquartered in Haddonfield, NJ
  • Distributed U.S. and Canada-based team supporting clients nationwide
  • 856 904 5072
  • [email protected]

01 Introduction

Our Proposal

We are excited to present our comprehensive proposal for your consideration. Our team has meticulously crafted a plan that aligns with your goals and objectives.

A thing

check out this thing we're going to do.

Strategy & Opportunities

Executive Summary

CLIENTNAME has a clear opportunity to unlock significant growth and efficiency in its GEO/SEO and Content strategy.

01

Business Pain Identified

  • ■ CLIENTNAME expressed a need for a proactive, future thinking agency.
  • ■ With the rise of new search platforms and habits, CLIENTNAME needs a partner on the bleeding edge of technology.
  • ■ Top of funnel metrics don't cut it anymore. A winning organic strategy needs to be driven by revenue.

02

Gaps / Bottlenecks

  • ■ The ability to rapidly scale creative content that connects the dots from informational intent to commercial intent.
  • ■ A clear focused strategic point of view that is aligned with the future of where search is headed.

03

Decision Criteria

  • ■ CLIENTNAME wants an agency that aligns with your beliefs from a strategy perspective and acts like a true extension of the team.

04

Definition of Success

  • ■ Improving discoverability across Google's AI search functions and LLMs.
  • ■ Driving more organic revenue to reduce holistic CPA and shift balance traffic across organic and paid efforts.

CLIENTNAME

Why Now?

With the rise of LLMs and a new way of searching, there is a ripe opportunity to proactively position CLIENTNAME as a leader in the SBA loan and business financing space.

LLM models are reshaping SERP visibility, deprioritizing traditional SEO content

Informational Content is driving less organic traffic, and struggles to turn into monetizable opportunities

Paid Media costs are continuously increasing, paid traffic outweighs organic traffic by 2x

CLIENTNAME

02 Growth Success Strategy

Optimization Blueprint

Strategic Findings & Recommendations

Challenge
Our Move
Expected Outcome
Technical Optimization
60+ point technical audit
Improve discoverability in traditional SERPs + LLMs
Money Page Prioritization + On-Page
Prioritization of on-page + internal linking strategies
Increased applications
LLM Visibility
Content prioritization audit + expansion
Increased applications + brand discoverability
Content Expansion
Doubling down on what's working for scale
Increased applications + brand discoverability and authority

CLIENTNAME

Service Line Deep-Dives

SEO

Strategic Goal

CHALLENGE

Low visibility across LLMs. Information content that drives traffic but doesn't sign up business outcomes.

EXPECTED OUTCOME

Turn Fora Financial into the go-to resource for business owners in need of loans. This creates a flywheel to drive sustainable revenue without extra paid media.

Directive POV

B2B businesses struggle to monetize information-intent traffic.

AI has changed search behavior and language. Keyword-driven content without a unique POV falls flat.

Persona focused, functional content connects the gap between informational and commercial intent, turning traffic into revenue.

Key Plays

  1. Technical Audit to ensure site is fundamentally built to rank
  2. On-page optimization (focusing on high-impact pages
  3. Content consolidation and prioritization
  4. Content expansion and scale

Outcomes Delivered

  1. Improved site performance and ability to be crawled in traditional SERPs and LLMs.
  2. Immediate increase in "Get Started" from the site via 2x increase in commercial intent traffic.
  3. Increased discoverability in LLMs and Google AIO
  4. Decreased overall cost per qualified lead and economies of scale as content expands

CLIENTNAME

02 Growth Success Strategy

Strategic Opportunities

301s: Hidden Growth Killer

301 redirects can weaken SEO performance by diluting link equity, wasting crawl budget, and slowing down indexation. They also create challenges for GEO targeting—confusing regional signals, misaligning language choices, and fragmenting intent across markets. Beyond search, this means weaker visibility, wasted resources, and less reliable data for decision-making.

Recommendations:

  • • Streamline site structure to avoid unnecessary redirects.
  • • Prioritize direct-to-destination experiences for faster performance and stronger rankings.
  • • Audit regularly to remove outdated or redundant redirect paths.

301 (Moved Permanently)

https://www.forafinancial.com/funding-options/small-business-loan/

200 (OK)

https://www.forafinancial.com/loans-and-financing/small-business-loans/

From To
https://www.forafinancial.com/blog/working-capital/what... https://www.forafinancial.com/funding-options/small-business-loan/
https://www.forafinancial.com/blog/working-capital/loan... https://www.forafinancial.com/funding-options/small-business-loan/
https://www.forafinancial.com/blog/working-capital/loan... https://www.forafinancial.com/funding-options/small-business-loan/
https://www.forafinancial.com/blog/working-capital/loan... https://www.forafinancial.com/funding-options/small-business-loan/
https://www.forafinancial.com/blog/working-capital/what... https://www.forafinancial.com/funding-options/small-business-loan/

Selected Cells | Total: 15

CLIENTNAME

Strategic Opportunities

Meta Descriptions Fuel LLMs

Traditionally, meta descriptions have been a CTR lever, not a direct ranking factor. However, with the rise of LLMs, their role is shifting. LLMs scrape structured data—including summaries that align with a user's query. While they may not "read" meta descriptions like a search engine crawler, these fields act as structured, high-signal content that can directly influence how content is surfaced in AI-generated answers.

Key takeaway: Well-optimized meta descriptions, written with persona-driven intent and aligned messaging, can get verbatim into an LLM response—driving visibility, authority, and traffic by associating your URL with the cited answer.

Recommendation:

  • • Update all product, service and solution page Meta Descriptions for freshness and to ensure accuracy for ICP and PM messaging

Small Business Loans & Business Funding | Fora Financial

✓ 96 characters

Fora Financial is one of the leading providers of small business loans. Visit our site to see the variety of industries we support.

✓ 151 characters

https://www.forafinancial.com/

Address Meta Description (0-01)
https://www.forafinancial.com/ Fora Financial is one of the leading providers of small business loans. V...
https://www.forafinancial.com/blog/ Fora Financial is one of the leading providers of small business loans. V...
https://www.forafinancial.com/blog/working-capital-short-term-credit-fi... Fora Financial is one of the leading providers of small business loans. V...
https://www.forafinancial.com/blog/industries-we-serve/equipment-financ... Fora Financial is one of the leading providers of small business loans. V...
https://www.forafinancial.com/blog/industries-we-serve/ Fora Financial is one of the leading providers of small business loans. V...
https://www.forafinancial.com/blog/working-capital/maybe-database/ Fora Financial is one of the leading providers of small business loans. V...
https://www.forafinancial.com/blog/working-capital/small-business-finan... Fora Financial is one of the leading providers of small business loans. V...
https://www.forafinancial.com/blog/working-capital-short-term-credit-fi... Fora Financial is one of the leading providers of small business loans. V...

CLIENTNAME